NAMA Boot Camp has been bringing ag rookies together for 10 years to embed the basics of agriculture and marketing in established and young professional minds alike. As a young professional myself, I found that an interesting thing becomes apparent when you bring together individuals from different walks of life and various parts of the country: perspective.
From Our Blog
Year after year, studies show that email marketing delivers the best return-on-investment of all marketing communications tools. And trigger emails – messages sent to individuals based on their actions or lack of actions – typically achieve the top results of all emails. Thus, they represent the “best of the best.” Unfortunately, many agriculture marketers rarely or never use this tool – limiting themselves to basic broadcast email messages.
With smart phones being purchased more often than personal computers and mobile web browsing predicted to surpass desktop web browsing this year, mobile marketing has quickly become a very relevant – and essential – part of every marketing mix. And agriculture is no exception.