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From Our Blog

Development Decoded: What is a Content Management System?

Feb
01

This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.

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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy

Don’t Let Your Facebook Page Become a Ghost Town: Tactics to Help Build a Community

Jan
16

Nearly every business seeking a social media presence dreams of obtaining a colossal number of “likes.” After all, numbers speak to us--they’re quantifiable and we know how to process them. Tactics such as Facebook advertisements and splashy social media contests can aid in seeing an immediate increase in such numbers. Here are four key points to remember when developing a social media presence.

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Posted under: Agribusiness, Public Relations, Social Media

Miles and Miles of Horsin’ Around

Dec
29

Showing horses is not just a hobby, but a lifestyle. If you have ever been to a horse show or any type of livestock expo, you know what I mean. These people travel hours to the show, sometimes across oceans; wake up before the sun; stay late, sometimes until 3 a.m., yet still look forward to the show all year. Despite the dust, extensive preparations and long hours the passion for the horse is clear. This is what made horse shows the perfect place to introduce our client, Global Animal Management’s, newest product – eyeD™. A chance for eyeD to make a real connection with horse lovers.

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Posted under: Agribusiness, Branding, Strategy