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Farmers and ranchers don’t have time to waste. So we take a straightforward approach when communicating what our clients can deliver to make what they do easier and more profitable. We’re all business. Our clients respect that.

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From Our Blog

Upgrade Your Thinking — Reflections from NAMA Conference

May
13

It’s interesting that we have no problem accepting that we must upgrade, replace or exchange software because the old technology won’t cut it in the future. Yet, we have a difficult time applying the same upgrades to our thinking. This was just one of the ideas highlighted at the 2013 National Agri-Marketing Association (NAMA) Conference in Kansas City, April 17-19.

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Posted under: Agribusiness, Branding, Creative, Social Media, Strategy

California. (Psst…It’s a Big, Agriculture-Filled State)

Jul
31

A good marketer will tell you, it’s important to make the time to get out and connect with your customers, exploring their motivations, needs and lifestyle. We sought this information and more in our travels of California, with our client, Reinke.

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Posted under: Regional Brands, Agribusiness, Public Relations

Lead Horse Owners to Water and Make them Drink

May
24

As the old saying goes, you can lead a horse to water, but you can't make them drink. And it's even more true when building a Facebook audience. You can lead visitors to your page, but you must give them reason to "drink" your brand, to subscribe, to frequent your page and converse on your posts; otherwise, your page will become stagnant.

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Posted under: Agribusiness, Interactive, Social Media