Perception, misconception and the need to better educate consumers — there are a million scenarios that apply to this, right? As a public relations practitioner who works in agriculture, these are constant challenges. Our industry is always working to better educate consumers to help them make the best dietary choices for themselves and their families. And sometimes, when trends and stereotypes meet “ag”, it feels like even when we’re winning some battles we’re having a tougher time winning the war. I recently read an article that confirmed just that.
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Agriculture is Nebraska’s top industry, contributing $22.6 billion to the state’s economy each year. But how much does the average person know about this vital industry that touches every one of our lives, every day? We’ve created a fun and challenging quiz about the business that puts food on our tables and clothes on our backs.
If you market products and services through a dealer or retailer channel, you know what a difficult proposition this can be. Here are three strategies that can help strengthen relationships and grow your business with your channel partners.