reports

Public Relations

Maximizing Your Publicity In The Outdoor Recreation Media — How do you generate more publicity in the outdoor recreation media? This report is a compilation of Swanson Russell's experiences, tips and words of wisdom based on our long history of working with outdoor recreation media. The report covers media relations, press releases, press kits, photography, article placement, online press rooms and added-value opportunities.

Public Relations Technology: A Potential Competitive Edge For Outdoor Recreation Organizations — No doubt you are aware of the value of a great public relations program. What may not be fully realized is how important technology has become in determining the effectiveness and efficiency of outdoor recreation public relations programs. The effective use of technologies is one of the key factors separating public relations programs that excel from those that underachieve. This report discusses how tools such as online media databases, online media clearing houses, clipping services, video news releases, radio and satellite media tours, Web casts, virtual pressrooms and online forums may be used in outdoor recreation public relations programs.

Taking the Final Strategic Step: Evaluation of Public Relations Programs in the Outdoor Recreation Industry — Most outdoor recreation companies understand the value of a good public relations program designed to generate favorable editorial coverage. Unfortunately, many companies fail to evaluate the success of their public relations programs. This report discusses evaluation criteria and techniques along with third-party evaluation tools and services. It provides a step-by-step approach to setting up a publicity results tracking system and offers samples of reports prepared by Swanson Russell.

How To Publish An Effective Company Publication For Outdoor Sports And Recreation Audiences — This is an excellent resource for outdoor recreation companies who are considering developing a new company magazine or newsletter. Also, it has good ideas for companies wanting to improve an existing publication. The report discusses the advantages of company publications and how they can help achieve various company communications objectives. Another portion of the report takes you through the steps from initial concept to distributing the publication to your audience.