reports

Positioning/Branding/Strategy

Using Marketing Communications to Enhance the Value of Your Outdoor Recreation Product — Outdoor recreation marketers have a tremendous opportunity to differentiate and increase the value of their products by adding marketing communications-oriented enhancements. The report provides ideas regarding how marketing communications tools such as packaging, product manuals, catalogs, Web sites, wireless applications, events and more can be transformed from routine to remarkable and from necessary expenses to product value enhancers.

Developing Effective Messages For Outdoor Recreation Markets — You may have determined how to reach your target audience, but what will you say to them. This report describes how factors such as the stage in the communications cycle, media used and brand positioning impact message determination. Also, the report reviews the key types of benefits that are important in outdoor recreation marketing communications.

How to Maximize The Value of Outdoor Recreation Customers After The Sale — Outdoor recreation marketers often spend significant dollars attracting new customers, but then fail to capitalize on their investment once those individuals become customers. This report discusses the reasons why many marketers fail to devote sufficient attention to current customers and offers 22 ideas for maximizing the value of outdoor recreation enthusiasts once they become customers.

Positioning And Building Your Brand In The Outdoor Recreation Market — Swanson Russell has helped many outdoor recreation clients to develop and enhance brand positions. We compiled some of our thoughts based on the experiences into a report. This report explains what a brand is, describes the benefits brands offer, discusses the importance of brand positioning, talks about brand growth and building a brand franchise. In addition, there is a step-by-step approach to positioning a brand.

Using Product Profiles In Marketing Communications To Outdoor Sports and Recreation Participants — This report provides a step-by-step approach to analyzing your company products' benefits and the benefits of competitors products. In working with our outdoor sports and recreation clients, we typically analyze their marketing situation in terms of the Product Profile process described in the report. You will see why we have found it useful to think in terms of three categories of benefits when practicing our market-driven approach to communications.