reports

Interactive Marketing/Technology

How to Use E-Mail Marketing to Reach Outdoor Recreation Audiences — E-mail offers outdoor recreation marketers an opportunity to deliver an instantaneous, personalized communication at a fraction of the cost of other media. However, SPAM, declining response rates and legal issues are concerns. Our report reviews the growth of e-mail, details the steps in developing an effective e-mail marketing campaign and discusses potential problems. You will find advice regarding list selection, structuring offers, message formats, use of graphics, response options, results measurement and much more.

Public Relations Technology: A Potential Competitive Edge for Outdoor Recreation Organizations — No doubt you are aware of the value of a great public relations program. What may not be fully realized is how important technology has become in determining the effectiveness and efficiency of outdoor recreation public relations programs. The effective use of technologies is one of the key factors separating public relations programs that excel from those that underachieve. This report discusses how tools such as online media databases, online media clearing houses, clipping services, video news releases, radio and satellite media tours, Web casts, virtual pressrooms and online forums may be used in outdoor recreation public relations programs.

Use of Computers, the Internet and Other Technologies — Computers, the Internet and other technology products ranging from CD-ROMs to Personal Digital Assistants (PDAs) are having a significant impact on the lifestyles of outdoor recreation participants. Likewise, these tools offer outdoor recreation marketers an exciting new range of opportunities and challenges for communicating with outdoor recreation enthusiasts. This series of reports examines the ownership and usage rates and trends of computers, the Internet and other technology products among each outdoor recreation audience.

The Use Of Computers, the Internet and Other Technologies By Archers, Hunters and Target Shooters

The Use Of Computers, the Internet and Other Technologies By ATV Owners

The Use Of Computers, the Internet and Other Technologies By Backpackers, Campers and Hikers

The Use Of Computers, the Internet and Other Technologies By Canoeists, Kayakers, Power Boaters, Sailors and Whitewater Rafters

The Use Of Computers, the Internet And Other Technologies By Freshwater and Saltwater Fishermen