reports

Dealer/Trade Marketing

How Outdoor Recreation Companies Can Develop an Effective Database Marketing Program Targeted to Dealers — This report explains the basics of database marketing from an outdoor recreation standpoint and shows how it may be used by manufacturers in communicating with dealers. This report describes the typical steps in the database marketing process and the benefits of a program. It covers how to obtain data for the database, what data to gather, how to obtain cooperation from distributors, communicating with current dealers and using database marketing to recruit new dealers. Lastly, the report discusses the role the Internet and other forms of interactive marketing play in database marketing.

Understanding The Dealer's Criteria For Selection Of Product Lines And Brands — Retail distribution is critical to successful marketing by outdoor recreation manufacturers. This report discusses the seven key criteria we have found that retailers use in determining which outdoor recreation companies' products and brands they will carry.

Outdoor Recreation Exhibit & Trade Show Marketing - Principles In Maximizing Your Investment — Your companys's effectiveness at industry trade shows is dependent upon many factors. There are proven ways to bolster performance. From strategic planning to cost analysis to evaluation methods, this report covers a wide variety of exhibit techniques aimed at maximizing results.

Point-Of-Purchase Advertising, an Outdoor Recreation Marketer's Dream...And Nightmare — This report discusses the various types of POP advertising, the situations in which each type is likely to be most effective and how retailers respond to POP materials. The report combines Swanson Russell's many years of experience creating POP materials for outdoor recreation clients with information from several POP advertising studies.