Case Studies

Over time, we've written a number of in-depth case studies on various client projects. They outline the marketing situation and challenges, our strategy and creative execution, and the results achieved. Select from the following case studies:

Magellan: Climbing Back on Top
The outdoor recreation market fell in love with this simple, reliable method of navigation the moment the Magellan Corporation introduced the first handheld GPS units in 1988...

Woolrich: When Moving Your Product Means Changing Your Image
Woolrich® is legendary for the rugged style and exceptional quality of clothing and textiles they have produced since 1830. Originally known for wool products, the company has expanded into cotton sportswear, outerwear, home products and more...

Zippo: Repositioning an American Icon
The unsolicited marketing plan presented to Zippo in 1997 proved that there indeed exists an alternative market for their product. And, that it is possible to take an American icon and give it new life with new positioning and new emphasis...

Weatherby: Dipping Your Toes Into E-Commerce
E-commerce, or transacting business over the Internet, offers outdoor recreation marketers a wealth of opportunities and a potential minefield full of challenges. For those companies who are primarily direct marketers, e-commerce is a natural progression in their normal way of doing business...

Minn Kota: Pushing All The Right Buttons For Marketing Success
Introducing and bringing the “push-button ease” message to the public was the challenge given to Swanson Russell by the Wisconsin-based company. In addition, we were directed to create a bold, in-your-face look for the campaign which would be as different and distinctive as the motor itself...