articles

How to Maximize the Value of Outdoor Recreation Customers After the Sale
Learn why companies often fail to give current customers the attention they deserve and see 22 suggestions for improving your company’s customer marketing program.

Why Outdoor Recreation Marketers Should Move Quickly to Build Customer Databases Amidst Rising Privacy Concerns
An analysis of the possible impact of privacy issues and legislation on database marketing in the outdoor recreation industry.

Working With Outdoor Writers
A discussion of seven steps for building an effective working relationship with outdoor recreation magazine writers.

Evaluating Syndicated Television Programs in the Outdoor Recreation Industry
What to evaluate when considering advertising on outdoor recreation television programs available on cable networks and other stations.

How Outdoor Recreation Manufacturers Can Recruit New Dealers with Database Marketing
See how a basic database marketing program can help your company improve dealer recruitment efforts.

Joining the Fraternity in South Texas
Read about Swanson Russell Executive Vice President/Executive Creative Director, Brian Boesche’s first successful deer hunting trip.