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PDF Download Radio Advertising Increases Hospital Call Center Volume by 48 Percent
Since the fall of 2005, call volume at University of Southern California University Hospital of Los Angeles' call center has increased by nearly 50 percent. How? The hospital embarked on a long-term radio campaign to promote its presence as a premier academic medical center and to increase patient volume.

How to Build a Health Care Brand Strategy Directive
Whether you're establishing a new brand or repositioning an existing one, it's helpful to get everyone on the same page. A Brand Strategy Directive can be an invaluable aid in helping you achieve brand consistency throughout your organization. This informative article will guide you through the process of creating your own Brand Strategy Directive, from branding methodology to brand positioning to brand asset management.

Budget Cuts? Outsmart When You Can't Outspend
Just because you don't have an unlimited marketing budget, it doesn't mean that you can't create effective advertising. In fact, by forcing yourself to extract the most from your marketing dollars, you can create a lean, mean marketing team that operates with maximum efficiency in both good times and bad. This in-depth article will give you the tools you need to think outside the box and create compelling, effective marketing communications during uncertain economic times.