articles

A Successful Product Launch
Every marketer has faced the challenge of successfully introducing a new product. That challenge can be complicated by a number of circumstances, including a crowded or restricted marketplace, a need for extensive sales force training or requirements for governmental approval of a product and it’s marketing...

Ten Important Guidelines For Companies Using Interactive Marketing Communications
Companies using interactive marketing tools are communicating directly with customers and prospects. These companies are attempting to generate responses, and in some cases actual orders...

Nine Essential Considerations For Companies Implementing E-Commerce
There is a tendency for companies to want to rush to get an e-commerce Web site up and running so they can “cash in on the Internet riches.” This is the wrong approach and may cause more harm than good...

Six Ways to Improve Your Web Site and Increase Traffic
Consumers can be very savvy and discerning when it comes to choosing a product or service. Thanks in part to its vast scope and easy access, consumers are increasingly looking to the Internet to help them formulate decisions...

Database Marketing: Inquiry Fulfillment Tips
Many companies use their print and broadcast advertising to generate inquiries from interested prospects via mail, telephone (regular or 800 number), fax, e-mail or Web site. However, most inquiry fulfillment programs fail to make effective use of resources...

Developing Successful Database Marketing Communications
Experience has shown nearly all successful database marketing communications programs have certain things in common. Swanson Russell stresses these eight things when developing database marketing communications for our clients...

Marketing Budget Cuts?
While an unlimited marketing budget seems like the answer to many, there are ways to market your brand economically without letting it fade into obscurity. Hard times make it necessary to outsmart your competition when you can’t outspend them...