articles

Biotechnology and the Future of Agri-Marketing
There’s no question that agriculture has entered a new age. Seed researchers are now spending just as much time working with DNA in the laboratory as plant breeders spend in the fields cross pollinating. This work, both in the laboratory and the field, has resulted in major advancements...

Using the Right Media to Effectively Launch Ag Products
The media mix recommended by Swanson Russell for any new ag product is dependent upon the product, its distribution, the target audience, the communications objectives and the media budget, as well as other competitive marketing factors. Here’s a sample launch we completed for one of our ag clients...

Maintaining Editorial Balance and Credibility in Company-Sponsored Magazines
Whether you are the communications manager for a hybrid seed company, a crop consulting business or a major ag chemical firm, you should consider developing a company-sponsored publication to send to customers, prospects and dealers...

Flexibility and Speed Advantages of Database Marketing for Communicating with Agricultural Audiences
There are many reasons why agri-marketers should actively embrace database marketing. The ability to build stronger relationships with farmers, producers, dealers and other audiences is definitely a benefit of database marketing...