What We Do

We like to think of our capabilities as tools in a toolbox. From the message to the medium, from press releases to print ads; we’ve got what it takes to handle the job.

Brand Strategy

They say, “A problem well stated is a problem half solved.” But that’s easier said than done. To determine what will connect with your audience – and how – we take the time to know your business as well as we know our own.

Services

  • Account Planning
  • Account Management
  • Communications Planning
  • Research and Analysis
  • Brand Management and Profiling
  • Competitive Brand Profiling

Digital and Traditional Creative

Our creatives aren’t just here to churn out funny, edgy, thought-provoking ideas. They’re marketers, too. And they know that brand-based insights are the basis for creative thinking. While we expect “Big Ideas,” we make sure it works for the client first and foremost.

Services

  • Website and Microsite Design
  • Mobile Site and App Design
  • Interactive Content Development
  • Digital Advertising
  • Email Campaigns
  • Print Media
  • Broadcast/Video Production
  • Collateral
  • Packaging
  • Point-of-Purchase
  • Out-of-Home
  • Direct Mail
  • Brand Identity
  • Sales Promotion
  • Trade Shows and Events

Website and Mobile Development

There’s more to a website than great visual design. For it to thrive, it must feel intuitive to its users and be easy to maintain for its owners. We take a holistic approach to web design and development to create engaging, positive online experiences for our clients.

Services

  • User Experience Design
  • Information Architecture
  • Content Management System Planning
  • Interface Design
  • Search Engine Optimization
  • Website Development
  • Mobile Development
  • Web Metrics and Analysis

Social Media Content and Management

There’s no getting around it. Your customers are talking about your brand out there. So it pays to be proactive and become a part of the conversation. From content generation to promotions, we help clients make the most of this ever-changing medium.

Services

  • Campaigns and Promotions
  • Content Development and Management
  • Facebook Tab and App Development
  • Community Management, Moderation and Maintenance
  • Social Media Platform Branding
  • Reporting and Strategic Development

Media Services

With ever-increasing costs and continuously fragmenting audiences, media selection has become one of the most important decisions in the marketing mix. Our media staff understands the unique media consumption habits of each of our clients’ prospects, and works hard to ensure that their dollars are spent in the most effective and engaging way possible.

Services

  • Strategic Media Planning
  • Target Audience Research
  • Media Analysis
  • Media Buying and Negotiation
  • Placement Coordination
  • Added-Value Promotions
  • Post-Buy Analysis
  • Invoice Reconciliation

Public Relations

Public Relations is a critical tool for building your brand. From trade to consumer audiences, we help make connections, build relationships and define your brand within key circles of influence. PR builds credibility in a way that paid advertising can’t and deals in areas where other methods are unable to reach.

Services

  • Strategic Counsel and Planning
  • PR/Communications Program Audit
  • Internal Communications
  • Publicity/Press Materials
  • Media Relations/Media Training
  • Product Placement
  • Publications/Newsletters
  • Results Measurement and Evaluation
  • Community Relations
  • Issue/Crisis Management
  • Event Planning
  • Media Training
  • Interactive Public Relations

Database Marketing

Database Marketing involves digitally cataloguing a client’s customers and best prospects, then marketing to them in a personalized manner. Whether through regular mail, email, telephone or in-person, database marketing communications are focused, measurable dialogues between our clients and their most important audiences.

Services

  • Database Marketing Program Development
  • Postcard, Self-Mailer and Envelope Mailing Design
  • Customized/Personalized Mailings
  • Email Marketing
  • Relationship Marketing
  • Word-of-Mouth Marketing Programs
  • Data Analysis
  • Testing
  • Results Tracking/Measurement
  • Customer Referral Programs
  • Frequent Buyer/Loyalty Programs
  • List Evaluation/Creation
  • Lettershop Services